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At it's inception, Coffee Shop was designed to be a comfortable meeting place for locals seeking the better-than -average coffee and light bites.  Gourmet coffee sourced from around the world and high quality edible creations are their staples.  

The name "Coffee Shop" was already chosen before JAX Design was hired to brand the establishment.  With a simple, straightforward name, a unique logo was essential to infuse personality and stand out.  The idea of the handstand man was presented and the client took a leap of faith with the unconventional look.   The "man" affectionately named "Fritz" has become quite the buzz as Coffee Shop has expanded to five locations. 


  • Identity

  • Menu 

  • Signage Consultation

  • Business Card

  • Misc. Paper Goods

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