COFFEE SHOP

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At it's inception, Coffee Shop was designed to be a comfortable meeting place for locals seeking the better-than -average coffee and light bites.  Gourmet coffee sourced from around the world and high quality edible creations are their staples.  

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The name "Coffee Shop" was already chosen before JAX Design was hired to brand the establishment.  With a simple, straightforward name, a unique logo was essential to infuse personality and stand out.  The idea of the handstand man was presented and the client took a leap of faith with the unconventional look.   The "man" affectionately named "Fritz" has become quite the buzz as Coffee Shop has expanded to five locations. 

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PROJECT INCLUDED:

• Identity

• Menu 

• Signage Consultation

• Business Card

• Misc. Paper Goods